Arcadis is seeking a Generative AI Specialist to join their Marketing & Communications team, leveraging generative AI tools to enhance content creation, streamline processes, and automate content distribution. The ideal candidate will have experience in machine learning, natural language processing, or deep learning roles.

Company: Arcadis

Role: Generative AI Specialist (Mid Shift)

Location: Makati, Metro Manila, Philippines

Experience:

3+ years of experience in machine learning, Natural language processing, or deep learning roles
Extensive experience with prompt engineering and building AI assistants/agents using Copilot, ChatGPT, and/or other tools
Extensive experience in applying GenAI to business use cases and using it in professional settings

Key Skills:

Generative AI
Machine Learning
Natural Language Processing
Deep Learning
Prompt Engineering
Copilot
ChatGPT

Qualification:

Bachelor's or higher degree in Computer Science, Data Science, AI, or a related field

Role Focus: • Design, test, and refine prompts for AI models to optimize output quality and relevance • Identify and implement generative AI tools to support content creation, idea generation, and campaign development • Collaborate with cross-functional teams to define AI use cases aligned with business goals • Develop best practices and guidelines for ethical and effective use of AI in marketing • Own and drive the generative AI search strategy and content mapping for the new • Bring the generative AI capability and product roadmap to life through web experience, ensuring innovative and user-centered solutions • Work closely with the UX lead and channel owners to drive cross-channel DX/UX improvements using generative AI • Optimize AI-generated web content to enhance engagement and usability across platforms • Automate content distribution for digital channels, ensuring efficient and effective reach

Additional responsibilities:

Conduct research and data analysis to inform AI-driven strategies and solutions
Conduct research and experimentation to improve prompt engineering techniques
Develop predictive models for content performance and audience interaction
Utilize analytics and reporting tools to create automated reporting systems
Train MarComms team members on how to effectively use generative AI tools in their workflows
Provide ongoing support and troubleshooting for AI tool usage across the team
Stay updated on emerging AI trends and share insights with the team
Create technical documentation, best practices, and training materials
Monitor the effectiveness of AI-driven content and campaigns using analytics tools and metrics
Report on AI impact, highlighting successes and areas for improvement
Evaluate cost-effectiveness and ROI of generative AI tools and solutions

Other:

Excellent working knowledge of Microsoft Office products
Analytical mindset with the ability to interpret model outputs and optimize performance
Excellent problem-solving skills and the ability to work in a fast-paced environment
Strong communication skills and a collaborative mindset
Strong attention to detail
Good project management skills
Ability to prioritize workload, work well under pressure, and deliver high-quality output that meets tight deadlines
Ability to influence and coach digital communications capabilities in others

Generative AI Specialist (Mid Shift)

Skills Required

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